Starting from a small room in Birmingham UK, concepts and designs made for self were actualised. And through those close to design, the request to amplify to the wider world was forced. Herein lies the birth of Bonds.

Since its first collection of 12-star sign rings in June 2019 - designed right between Bagot Street in Birmingham and Lancaster Gate in London over the course of a week - to being produced in Birmingham's very own jewellery quarter, the design and product portfolio now spans 30+ products in its lifetime and till date this catalogue expands with every release.


From initially looking to serve self, to a few friends and now to friends and family yet unknown - and theirs. From all ages and all backgrounds, one thing we will all share as humans who want to be better are bonds. The bonds that keep us, the bonds that nurture us. In that, we do this together, here. Through varied products, through varied media. Through varied visuals. Bonds is here, and here to stay, as for you and yours will always deserve the best. And as it seeks in its mantra to keep getting better as the team grows bigger and stronger, meeting & doing it with people familiar & people anew who really do what they do. Anything they do. At any level. As long as they really do it. 

Better together tells that if you get really good at this, & i get really good at that, inevitably, we are better together.

We look forward to you being part. We look forward to Us playing mutual roles in our growth and your personal lives.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™